Carla Sta Cruz (pronounced as Santa Cruz) was born in 1982, in Quezon City, Philippines. The 4th child of her CEO father and very successfully entrepreneurial mother, she credits her parents for instilling her hardworking habits that later became a driving force in her career. After completing her education at the Parsons The New School for Design in New York city where she currently resides, she apprenticed under Marchesa, Vera Wang, and Milk Made. She pursued further studies in University of Arts London and Central Saint Martins for shoe design and construction.
She launched her digital marketing and fashion design company in 2010 after selling a series of her school projects to her neighbors and also documenting her designs in social media such Instagram, Facebook and Twitter.
As a believer of slow fashion, she only makes custom bags, shoes and leather accessories for select clientele. Her designs are featured in publications such as British Vogue, and the Lifestyle Channel.